Lee Griffin | Global BD & Product Executive

Executive Narrative

Specialist in the synergy between technical architecture and global commercial expansion.

I bridge engineering teams and market demands, building scalable SaaS & AI-powered media ecosystems. Defined by “Technical Empathy” — aligning engineering reality with Tier-1 media business needs.

The Product-Revenue Bridge Translating complex roadmaps into revenue engines at the intersection of Product and Global BD. Ensuring technology drives the commercial narrative — from startups to Private Equity environments.

Leading the AI Transition Championing Applied AI: GPU-accelerated metadata, intelligent indexing, automated QC workflows delivering measurable ROI for broadcasters and content creators.

The Strategic Playbook

Commercial GTM Design:
Guiding hardware-first organizations into recurring SaaS models while protecting EBITDA health across EMEA, Americas, and APAC.

Engineering Liaison:
Bilingual executive fluency — speaking C-suite strategy and developer reality to ensure frictionless delivery.

Ecosystem Integration:
Building mission-critical strategic alliances with AWS, Adobe, NVIDIA — embedding solutions into global media pipelines.

Expertise Matrix

COMMERCIAL	Global Sales Leadership (EMEA/Americas/APAC), EBITDA Growth, GTM Architecture, Private Equity Navigation.
PRODUCT & AI	SaaS Roadmap Execution, Engineering Alignment, GPU-powered Indexing, Cloud-Native Media Workflows.
PARTNERSHIPS	Strategic Alliances (AWS, Adobe, NVIDIA), Advisory for Tier-1 Global Broadcasters.
CHANNEL PARTNERS	Channel Partner Management, Enablement Programs; Proven ability to build and scale a channel partner ecosystem for global reach and recurring revenue growth.

Professional Journey

VP Product, Marketing & Global Business Development

EditShare • 2017 – 2026

Leading transition to AI-integrated storage, hybrid-cloud SaaS, and GTM for EFS NVMe and Flow AI solutions.

Director of Sales & Marketing, EMEA

Broadcast Pix • 2012 – 2017

Scaled regional revenue and high-level channel partnerships across Europe and Middle East.

Account Manager

CT Ireland / CT Solutions • 1998 – 2012

Managed national broadcast infrastructure accounts and media solutions for Tier-1 clients over 14 years.